NASA’s Small and Minority Business Enterprise Communication Plan aims to foster deeper engagement with small and minority-owned businesses in its procurement processes. The plan underscores NASA’s dedication to innovation and diversity, emphasizing the importance of small businesses—particularly small disadvantaged businesses (SDBs)—in advancing the agency’s mission. NASA has historically achieved high marks for its small business participation, and in 2023, awarded nearly $8 billion to small businesses, making up over a quarter of its budget. However, with recent policy shifts increasing SDB participation goals, NASA faces new challenges and opportunities to integrate more small businesses into its operations.

The plan highlights the agency’s commitment to inclusivity, collaboration, and transparency, ensuring that small businesses have equitable access to NASA’s contracting opportunities. NASA has implemented several strategies to reduce barriers for small businesses, including workshops, training sessions, and networking events. These efforts aim to provide small businesses with the knowledge and tools to navigate NASA’s procurement processes successfully. Additionally, the plan details NASA’s initiatives to engage with minority-owned businesses, women-owned businesses, HUBZone businesses, veteran-owned businesses, and service-disabled veteran-owned businesses, with the goal of expanding their participation in NASA’s supply chain.

A critical aspect of the communication plan is the emphasis on early and proactive engagement. NASA seeks to work closely with small businesses before contract awards, ensuring they are prepared to meet the agency’s requirements and expectations. By fostering relationships with small businesses early in the procurement process, NASA aims to drive innovation and create a more diverse industrial base that can support its ambitious missions.

One of the key elements of the plan is the creation of the SDB Strategy Tiger Team, which was established in February 2023. This team is tasked with reviewing NASA’s current practices, identifying barriers to small business participation, and developing a strategy to achieve or exceed the agency’s SDB goals. By leveraging best practices and market research, NASA intends to increase its spending with SDBs and ensure that small businesses have a meaningful role in its procurement ecosystem.

The implications of this communication plan are significant for small businesses looking to work with NASA. The plan opens up new opportunities for businesses to collaborate with the agency, particularly as NASA seeks to increase its engagement with underrepresented groups. For small businesses, this means greater access to contracts, more opportunities to network with NASA’s procurement officers, and clearer guidance on how to succeed in the agency’s procurement processes.